21x return on ad spend, up from 8x

Proof

Results at a glance

Return on ad spend, counting each lead's value as revenue. Excludes value recorded by a website error on 11 March 2026. Quotes were valued at AU$750 in 2023 and AU$1,000 in 2026; at AU$1,000, 2023 would be 10.9x.

21xReturn on ad spend (lead value), was 8x

+78%Leads, Mar–May 2026 vs 2023

+48%Organic search visits, Mar–Aug 2025 vs 2024

Over time

The trend behind the numbers

Live data from the client's own Google Ads, Analytics and Search Console accounts.

Organic search visits by month

Google Analytics, organic search sessions, January 2024 to October 2026 (October to the 28th). March to August averages: 2,406 a month in 2024, before SEO; 3,550 in 2025; 2,957 in 2026.

Where the last 30 days' 639 leads came from

Google Ads, 30 days to 28 October 2026, by campaign type.

What moved the numbers

The changes behind the result

The actions we took on the account, and the impact each one had.

Showroom visits separated from quote requests

What we did. We removed map-direction taps as a bidding goal across the quote and estimate campaigns and moved showroom visits to their own local campaign, so bidding chases quotes and estimates rather than cheap clicks.

Impact. Cost per lead has held at AU$58, the same as the three months before, while leads per day rose 24% (16.6 to 20.5) on 22% more spend.

Budgets follow the converters

What we did. We reallocated budgets across the account to the campaigns producing leads, inside the same monthly cap.

Impact. Extra spend goes where it turns into quotes and estimates.

The challenge

The business sells gates and fencing through its own online store, with an online estimator and quote requests for larger and commercial jobs. Before we started, it was spending about AU$31,000 a month on Google Ads for around 340 leads, AU$92 each, and organic search brought in only about 2,400 visits a month.

What we did

Took over Google Ads in September 2023 and rebuilt tracking on online orders, every quote form, calls and the online fencing estimator
Shopping and Performance Max on the online store's product feed, so products show where buyers compare options
Search campaigns built around the core product terms buyers use, from slat fencing to side gates
Performance Max and Demand Gen by audience, to create demand before people search
Remarketing to bring researchers back when they are ready to quote
SEO from September 2024 on the product and category pages: keyword strategy, meta tags and content

The outcome

Return on ad spend up from 8.2x to 20.7x on lead value, the same months three years apart
78% more leads from Google Ads than the same months in 2023, before we started, on 10% more ad spend
Cost per lead down 38%, from AU$92 to AU$57
Organic search visits up 48% on the same six months before SEO began, and still 23% higher in 2026
639 leads in the last 30 days at AU$57 each, a 24.7x return on lead value

More case studies

Office cleaning products · South Africa

Online sales up 43% on the same months two years earlier

We took over Google Ads for a South African cleaning and hygiene products business in June 2024. Comparing the same months two years apart, online sales from Google Ads rose 43%, from R762,000 to R1.09 million, on 5% more ad spend, and return on ad spend climbed from 6.7x to 9x. The latest quarter ran at 11.4x.

Read the case study → Computer peripherals · New Zealand

Online sales up 69% in three months, at a 30x return

We took over Google Ads for a New Zealand computer peripherals retailer in June 2026. Over the next three months online sales averaged NZ$174,000 a month, up 69% on the three months before we had access, and return on ad spend rose from 20x to 30x on 12% more spend.

Read the case study → Vegan marketplace · India

8x return on ad spend with full-funnel paid media

A full-funnel Google Ads build for a vegan marketplace that turned IN₹12,000 of spend into IN₹95,000 of revenue, almost 8x, scaling sales in a competitive category.

Read the case study →