We took over Google Ads for a New Zealand computer peripherals retailer in June 2026. Over the next three months online sales averaged NZ$174,000 a month, up 69% on the three months before we had access, and return on ad spend rose from 20x to 30x on 12% more spend.
Average monthly online sales from Google Ads, NZD.
Live data from the client's own Google Ads, Analytics and Search Console accounts.
The actions we took on the account, and the impact each one had.
What we did. We made checkouts started and the other app actions secondary goals, so bidding follows completed orders.
Impact. Before, 38% of the conversion value Google was bidding on and reporting was checkout starts, which made the account read 32x when real sales returned 20x. It went in alongside the rebuild, so the result in the next card reflects both.
What we did. Toner, ink, printers, labels, 3D printer supplies and ergonomics each got their own Performance Max and Search budget.
Impact. Online sales rose 25% (NZ$115,000 to NZ$143,000), return on ad spend went from 22x to 29x, ad spend fell 6%, and the account showed up for nearly twice the share of eligible searches (10% to 19%).
What we did. We added a shared negative keyword list across the Search campaigns, covering competitor names and products the store does not sell, with every converting search checked first so nothing that sells was blocked.
Impact. Search brought in the same sales on 14% less Search spend.
The account was already profitable, but sales had plateaued at around NZ$100,000 a month across a broad, competitive catalogue: toner, ink, printers, labels, 3D printer supplies and ergonomic products. Growing it meant more sales from every dollar, not just more spend.
We took over Google Ads for a South African cleaning and hygiene products business in June 2024. Comparing the same months two years apart, online sales from Google Ads rose 43%, from R762,000 to R1.09 million, on 5% more ad spend, and return on ad spend climbed from 6.7x to 9x. The latest quarter ran at 11.4x.
Read the case study → Vegan marketplace · IndiaA full-funnel Google Ads build for a vegan marketplace that turned IN₹12,000 of spend into IN₹95,000 of revenue, almost 8x, scaling sales in a competitive category.
Read the case study → B2B ecommerce, gates and fencing · AustraliaGoogle Ads since September 2023 and SEO since September 2024 for an Australian B2B ecommerce business selling aluminium gates and fencing online. Counting the value of every lead as revenue, return on ad spend rose from 8.2x to 20.7x comparing the same months three years apart, with 78% more leads at 38% lower cost each. Organic search visits were 48% higher in March to August 2025 than in the same six months of 2024, before SEO began.
Read the case study →Talk to our team. We will show you where the money is leaking and what we would do about it, whether or not you hire us.
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