Computer peripherals · New Zealand

20x return on ad spend in two weeks, full-funnel

A full-funnel Google Ads build for a computer peripherals retailer that hit a 20x return on ad spend within two weeks of going live, in a broad, competitive catalogue.

Google AdsAnalytics & Tracking
Proof

Results at a glance

20xGoing live2 weeks

Return on ad spend, from going live.

0xReturn on ad spend
0 wksFrom going live

The challenge

The catalogue was broad and competitive. Covering only part of the funnel would let spend scatter and a slow start would burn budget before the account proved itself.

What we did

  • Implemented full-funnel paid media from day one
  • Search campaigns to capture high-intent, ready-to-buy demand
  • Performance Max and Demand Gen to expand reach and create new demand
  • Display to build awareness and keep the brand in view
  • Remarketing to recover visitors and convert them to sale

The outcome

  • Combining all of it, a powerful campaign structure delivered the results
  • 20x return on ad spend within two weeks of going live
  • A profitable, scalable account from the very first fortnight

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