Vegan marketplace · India

8x return on ad spend with full-funnel paid media

A full-funnel Google Ads build for a vegan marketplace that turned IN₹12,000 of spend into IN₹95,000 of revenue, almost 8x, scaling sales in a competitive category.

Google AdsEmail Remarketing
Proof

Results at a glance

₹12k₹95kAd spendRevenue8xROAS

Ad spend versus revenue generated.

0xReturn on ad spend
₹0kRevenue generated
₹0kAd spend

The challenge

Scaling an ecommerce catalogue profitably means working the whole funnel: capturing demand, creating it, and recovering the visitors who do not buy first time.

What we did

  • Implemented full-funnel paid media across the entire customer journey
  • Search and Shopping to capture high-intent, ready-to-buy demand
  • Performance Max and Demand Gen to expand reach and create new demand
  • Display to build awareness and keep the brand in view
  • Remarketing and email flows to recover and repeat revenue

The outcome

  • Combining all of it, a powerful campaign structure delivered the results
  • Almost 8x return: IN₹95,000 from IN₹12,000
  • Repeat revenue from email working alongside ads

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