BeyondClix
Office cleaning products · South Africa

Online sales up 43% on the same months two years earlier

We took over Google Ads for a South African cleaning and hygiene products business in June 2024. Comparing the same months two years apart, online sales from Google Ads rose 43%, from R762,000 to R1.09 million, on 5% more ad spend, and return on ad spend climbed from 6.7x to 9x. The latest quarter ran at 11.4x.

Google Ads
Proof

Results at a glance

R254kR362kMar–May 2024Mar–May 2026+43%SALES

Average monthly online sales from Google Ads (ZAR), same months two years apart.

+43%Online sales, Mar–May 2026 vs 2024
9xReturn on ad spend, up from 6.7x
11xReturn on ad spend, Jul–Sep 2026
Over time

The trend behind the numbers

Live data from the client's own Google Ads, Analytics and Search Console accounts.

Online sales by month (ZAR, thousands)

BeyondClix from June 2024260Jan 24Jul 24Jan 25Jul 25Jan 26496Jul 26265
Purchases tracked from Google Ads, January 2024 to October 2026 (October to the 28th).

Return on ad spend, March to May each year

6.7x20248.1x20259.0x2026BeyondClix
Online sales divided by ad spend, same three months each year. 2024 is before BeyondClix.
What moved the numbers

The changes behind the result

The actions we took on the account, and the impact each one had.

Rebuilt around purchases

What we did. We rebuilt Performance Max by product category, bidding on purchase value, and added a Search campaign.

Impact. Online sales rose 9% and return on ad spend went from 8.3x to 10.2x, on 10% less spend.

Cut the campaigns chasing the wrong goal

What we did. We paused five Performance Max campaigns optimising for enquiries rather than sales and moved their budget to the purchase campaigns.

Impact. Online sales rose 39% and return on ad spend doubled, from 7.6x to 15.2x, on 30% less spend.

The challenge

The store was already selling through Google Ads, but at about 6.7x return on ad spend, and with only part of the funnel covered there was no clear path to growing sales without simply spending more.

What we did

  • Took over Google Ads in June 2024 and rebuilt the product feed and Merchant Center setup
  • Search and Shopping to capture high-intent, ready-to-buy demand
  • Performance Max and Demand Gen to expand reach and create new demand
  • Display to build awareness and keep the brand in view
  • Remarketing to recover visitors and convert them to sale

The outcome

  • Online sales up 43% on the same months two years earlier: R1.09 million from R762,000
  • Return on ad spend up from 6.7x to 9x, on just 5% more spend
  • Still improving: 11.4x in July to September 2026

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