Permit expediting firm · United States

Paid search and SEO, running together

A US firm running paid search alongside an active SEO programme across the New York and Los Angeles markets.

Google AdsSEO
Proof

Results at a glance

Direction of travel. Exact figures stay confidential to our client.

↑Conversions
↓Cost per result
↑Return on spend

The challenge

Competing across two major US metros needs both the immediacy of paid search and the compounding authority of SEO, working to one plan.

What we did

  • Ran paid search for immediate, high-intent demand
  • Built an SEO programme for long-term organic authority
  • Coordinated both so they reinforced each other
  • Reported on the combined contribution to pipeline

The outcome

  • Coverage across two competitive US markets
  • Immediate leads from paid, compounding traffic from SEO
  • One partner across both channels

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